Trust Briefing · Parity Endeavors
$1,500 · 90 Minutes · Your Leadership Team
You Just Watched Me Do This With Someone Else’s Content.
The question people ask me afterward is almost always the same one, and it usually comes in the hallway instead of the Q&A: is that happening in ours?
A Trust Briefing answers it. I work your material in front of your leadership team and tell you what your audience is hearing.
Or email me with subject “Trust Briefing.”
The Problem
Nobody In The Approval Chain Is Listening The Way Your Audience Does.
A script gets approved on the page. A voice choice gets approved in a spec document. An Audio Description track gets approved because it is accurate and it fits the timing. An AI voice test gets approved because nothing in it is wrong.
Then it ships, and someone watching it feels something the team never intended. A line lands cold. A synthetic voice reads a serious moment like a product tour. A description tells a blind viewer what happened without letting them feel it happen.
By the time anyone notices, the note is vague. It sounds off. Can we make it warmer. Nobody can point at the exact second where the meaning slipped, so the fix becomes another round of revisions on a problem nobody has named.
I can point at the second. That is the whole job.
How It Works
Ninety Minutes. Your Material. Live.
I sit with your leadership team and we work your own content.
Bring a campaign spot, an AI voice test, an Audio Description track, a training module, an internal announcement from an executive. Anything you have shipped or are about to ship.
You can send it to me ahead of the session and I will come in with a read already done. You can also bring it cold and we work it live. Teams choose differently depending on how much is already decided, and both versions of the session are the same price.
I play it. I stop it where the meaning slips. I tell you what an audience takes from that moment, and what would have to change for it to carry what you meant.
Your team hears the difference in real time.
What you leave with
A specific list of the moments in your material where meaning is slipping, marked by timecode.
The reason each one happens, in plain language your team can repeat to a vendor.
A read on whether the cause is that one piece of content or your process.
A one-page written summary sent within two business days.
It’s For You If
Your team is producing voice and video at volume and the quality is uneven.
You're deciding where AI voice belongs in your content and want a read before you scale it.
Accessibility is being handled and you are not sure it is landing.
The people who set direction haven't sat down and listened to their own output with someone who can name what's wrong.
It’s Not For You If
You want a rubber stamp on a decision you've already made.
You want general best practices with nothing applied to your material.
You want the workflow rebuilt. That is Trust Architecture, and it takes 30 days.
You need a budget or a deadline moved. I can't fix either one.
Investment
$1,500 remote.
In person is quoted on request, based on travel.
If a Trust Briefing leads to a Trust Audit or Trust Architecture, the cost applies toward the engagement.
Why Roy
I Hear What’s Wrong Before It Ships.
I have performed thousands of hours of Audio Description for Netflix, Disney+, HBO, FX, Hulu, A24, Universal, and Sony. Audio Description is where a wrong choice shows up fastest, because there is nowhere to hide it. Blind viewers know when a moment is working and they say so, in detail, faster than any other audience I have worked for.
I hold a patent portfolio related to distinguishing human from AI-generated voice. That research is what I am working from.
Free Resource
AI and Intent
CTA’s own 2026 research backs up what I see in the work: AI can be accurate and still miss what the moment needs.
Bring Me Something You’ve Already Shipped.
Book 30 minutes. Tell me what you want to work and roughly when your team can sit down together. I confirm fit before anyone commits.
Book a 30-minute fit callOr email me with subject “Trust Briefing.”