Trust Architecture · Parity Endeavors
30-Day Engagement
This is for organizations where the problem runs deeper than one file or one team.
Your communication sounds like your company means it. Your audience — employees, customers, stakeholders — is receiving something different. The gap is quiet. The cost compounds.
Starts at $9,500
Start with the Trust the Signal Scan at $250. I diagnose where your process is breaking down. If it leads to Trust Architecture, the cost applies toward the engagement.
The Problem
Something Keeps Getting Through That Shouldn't.
Your team is shipping a high volume of video. Most of it is fine. But every so often something goes live and you get that feeling — "how did that get through?"
Voice choices that feel slightly off. Audio Description tracks that read like stage directions. AI voice that passed the technical review but doesn't match the brand. Accessibility elements that were added after the fact and it shows.
These aren't random failures. They're the predictable output of a system that doesn't have clear rules for what good means. Every handoff is a judgment call, and judgment calls under deadline pressure usually go wrong.
Where it shows up
Blind audiences experience your content differently than you intend.
AI voice rollouts that sound right on paper but feel wrong to real listeners.
Accessibility that meets compliance requirements but misses the story.
Voice and brand decisions made by whoever is available, not whoever knows.
No shared standard for what approved means across your team.
The Process
How Trust Architecture Works
30 days. Four phases. One outcome: a system your team can run without another meeting.
Week 1
Audit
I review your current content pipeline — voice choices, Audio Description approach, AI voice usage, vendor relationships, and quality control process. I listen to what your audience actually hears.
Week 2
Gap Analysis
I map where intent and delivery are breaking apart. Where trust is being lost. Where your current process creates predictable failures under deadline pressure.
Week 3
Standards Build
I build your team's standards: when AI voice is appropriate, what good enough means for your brand and audience, who owns each decision, and what approval actually requires.
Week 4
Handoff
I install a repeatable release checklist and brief the team. You leave with clear rules, clear owners, and a pre-delivery check your team can run on every piece of content.
Deliverables
What You Get
Six concrete outputs your team keeps and uses after the engagement ends. Standards, rules, and a checklist applied to the next piece of content that ships — so your pipeline stops producing the same problem twice.
Book your onboarding call — 45 minTrust Map
Where your process breaks when time gets tight, and where trust gets damaged — covering audience experience, brand impact, workflow breakdowns, and vendor inconsistency.
Vendor + Workflow Grade Sheet
A simple scorecard showing what is working, where quality drifts, where handoffs break, and what fails under deadline pressure.
Human vs. AI Voice Rules
Clear rules your team can use fast: when AI voice is appropriate, when it's a bad idea, and what good enough means for your audience and brand.
Standards + Owners
Plain-language standards plus: who owns the call, what approval means, and when to bring it up the chain. So decisions stop floating.
Release Checklist
A practical pre-delivery checklist so fewer things slip through.
Executive One-Pager
What changed in 30 days, what to stop, and what to protect — in plain language for anyone who needs to understand the decisions made.
Pricing
Trust Architecture Options
Standard
Trust Architecture
Starts at $9,500
Full 30-day engagement. Audit, gap analysis, standards build, and handoff. Six deliverables your team keeps. For organizations producing voice and video content at scale who need clear rules before something ships wrong.
Book your onboarding callFor Teams Already Mid-Mess
Trust Architecture + Vendor Remediation
$15,000
Everything in the standard engagement, plus a vendor remediation plan for teams already in a problematic vendor relationship who need to fix it without blowing up production.
Email RoyYou may be comparing this to an internal team or a low-cost vendor. That's fair.
Internal teams are usually overloaded. Low-cost vendors usually optimize for speed, not consistency.
Trust Architecture is for when you need decisions that hold up, and outcomes you can measure.
How the Trust the Signal Scan works
A $250 written assessment before committing to the full engagement. I identify exactly where your pipeline is breaking down. If you move forward with Trust Architecture, the $250 applies toward the cost. If you don't, you still leave with a specific diagnosis — not a sales pitch.
Trust the Signal ScanIt's for you if...
You publish a lot of video and consistency matters.
You've had 'how did that get through?' moments.
Voice, AI, and accessibility decisions get debated with no shared rules.
You want a system your team can run without another meeting.
It's not for you if...
You want a rubber stamp.
You want generic best practices with no implementation.
You want someone to take over your whole production.
You only care about sounding good, not landing meaning.
Why Roy
I Spot When Something Will Feel Wrong To Audiences Before It Goes Live.
The pattern I see over and over: teams treating voice, accessibility, and AI as a technical problem instead of a human perception problem.
Audio Description is where system misalignment shows up fastest, because there's nowhere to hide. That's where I developed the pattern recognition I now apply to your whole pipeline.
I hold a patent portfolio related to distinguishing human from AI-generated voice. That research is what I'm drawing on — not general communication theory.
Selected experience
Advisory and training for organizations building accessibility into real workflows
Advised teams on human vs. AI voice decisions that protect audience trust
20+ years in voice performance and delivery under deadline
Thousands of hours of Audio Description for Netflix, Disney+, HBO, FX, Hulu, A24, Universal, and Sony
Patent portfolio related to Audio Description
2021 Audio Description Achievement Award
Earphones Award — audiobook narration
Television Academy member · SAG-AFTRA · American Council of the Blind
Start with a Written Assessment. Commit When You're Ready.
The Trust the Signal Scan is $250. If it leads to Trust Architecture, that cost applies to the engagement.